S2 E15 The Three Favors
Life Talk with Bern Moses
Life Talk continues its series on persuasive finalizing by introducing “The Three Favors,” Bern Moses’s method for preventing procrastination and avoiding return visits. He argues excitement drops once a salesperson leaves, so he sets ground rules: listen critically and challenge exaggeration, keep an open mind about benefits, and agree not to ask him to come back—either buy now or say no. Moses says this ‘busts balloons’ of distrust and closes escape doors like ‘think it over.’ He insists the method works only if honored consistently, even directing later buyers to another agent. The episode also notes relationship-building touches beyond cards.






