Life Talk continues its series on closing sales, arguing that “closing” is really an opening and must be done in service to the buyer. Bern Moses reviews seven tools—assumptive technique, questions, narratives, impending events, inducements, physical action, and asking for the order—and urges salespeople to stretch their ethical “parameters.” He illustrates with stories: confronting a gruff husband until he champions the product; a quiet child selling “kissy dolls” through calm persistence; and a leave-and-return maneuver that reignites momentum. The discussion highlights qualifying prospects, earning adoption, and treating every call like the “big call,” bringing attention, care, and creativity consistently, daily.