Life Talk shifts from overcoming sales-call fear to “persuasive finalizing,” reframing the “close” as an opening that benefits both buyer and seller. Bern Moses defines a close as any step that keeps the call progressing—starting with the first contact—and stresses that technique is useless without true prospecting and a qualified prospect. He teaches AIDA (Attention, Interest, Desire, Action) as the required sequence and warns against skipping steps. Moses urges salespeople to guide decisions through correlation, assumptive language, and listening. He previews seven persuasion tools—assumption, questions, narratives, impending events, inducements, physical actions, and simply asking—illustrated by a humorous sock-for-sale story.